We were tasked with highlighting each of the signature restaurants at our resort during the midst of the pandemic. I conceptualized the spot for Mott 32 while having to be aware of social distancing and only allowing as few models as possible unmasked at once. With that in mind, I planned the shots accordingly and the timing of the copy that would overlay the footage. The shot direction and copy I provided were adapted into the 15-second paid media spot.

Executive Creative Director: Adam Marshall

Cinematographer: Mark Mediana – DREX Agency

Senior Copywriter: Trina Kurilla