With The Venetian Resort as a presenting partner of FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX 2023, our executive creative director wanted to heavily incorporate the F1 branding with this Save the Date project. The night race was the first of its kind on the Las Vegas Strip and we wanted to create an eye-catching piece for guests receiving it to get them excited for the race. The designer wanted to include the shape of the car and other F1 racing and light elements in the design. The copy was inspired by the similar exciting risks and rewards that co-exist in both the world of F1 and the history of Las Vegas.