This is one of many events throughout the year that the sales team hosts for clients. This save the date was targeting executive meeting managers who are in charge of curating events for big groups. The goal was to get them interested in bringing their clients to our resort for their big conventions, meetings, and other events. The attendees get to experience the resort and what the sales team can do for their clients. The invite teases what they’ll be experiencing to show them the value we bring to the table, so they’ll RSVP.